Master the art of leather product sketching
Choose your favorite experience
Link to: Design & Craft Your Italian Leather Bag
Design & Craft Your Italian Leather Bag
Optional paid activities:
Price: 140 € per person
Duration: 3h
Language: English or Italian
Start time: 10:00 AM
Link to: Footwear Design & Crafting Experience
Footwear Design & Crafting Experience
Optional paid activities:
Price: 140 € per person
Duration: 3h
Language: English or Italian
Start time: 10:00 AM
Weekly Leather Design Course in the Heart of Chianti
An immersive experience will guide you through the secrets of Italian leather craftsmanship
In the heart of Tuscany, where tradition meets creativity, you can experience the essence of Made in Italy through a unique weekly leather design course at Borgo Poneta.
This immersive experience will guide you through the secrets of Italian leather craftsmanship — from sketching and designing to choosing the right materials and creating your own handbag or shoe prototype alongside skilled local artisans.
Learn what makes Italian leather goods world-renowned, explore the value behind quality craftsmanship, and bring your ideas to life in a setting where heritage and innovation go hand in hand.
It’s hard to put into words the charm and atmosphere of this place. Surrounded by ancient farmhouses, barns, and granaries—now beautifully restored into apartments, a museum of rural life, and peaceful retreats—every corner reflects true Tuscan tradition with modern comfort and care for the environment.
Your Instructor – Serena Crociato
Serena Crociato is a fashion and accessory designer with extensive experience in both creative design and fashion marketing. She has taught accessory design at Polimoda Florence (2009–2011) and at FUA – Florence University of the Arts (2018), sharing her deep knowledge and passion for Italian craftsmanship.
Her career began in fashion design, where she developed multiple collections for national and international brands. Her work often included the original design of metal components and custom accessories, combining elegance with innovation.
With over 10 years of experience in fashion marketing, Serena has worked alongside sales directors, scouted trends as a cool hunter, and shared insights as a fashion blogger. Her well-rounded expertise brings together design, communication, and an in-depth understanding of the industry.